As a student in Gothenburg Västtrafik's ticket prices are hard to ignore. A single ticker i s valid for 90 minutes and monthly passes across multiple zones are a recurring expense. Many locals discuss every time prices increase. Despite the complaints, most people keep riding – there are simply few alternatives to public transport. This project explores a simple question: what if Västtrafik were completely honest in their advertising?
The Honest Campaign is a satirical concept consisting of social media ads that playfully highlight ticket prices, zone systems, and the need
to carefully plan your journey — reflecting frustrations many commuters recognize.
Disclaimer:
This is a fictional concept project created for portfolio purposes. The campaign was not commissioned by or produced in collaboration with Västtrafik.
All trademarks and rights belong to their respective owners.
project two:
mensa
Have you ever downloaded a period app and got hit with butterflies, blush tones, and passive-aggressive “self-care” tips? Mensa is not that.
Mensa comes from “to mensa” – as in, “I just mensa’d through my jeans.” It’s the tracker that actually gets it: periods are messy, annoying, and powerful.
We cut the crap. No mood quizzes, no fake flowers. Just what you need, when you need it — ovulation, flow, cycles — all in one click.
Cool design, zero BS, all facts. Because bleeding shouldn’t mean being babied.
Year: 2025
Programs: Figma, After Effects
Role: UX/UI, Visual identity
project one:
TREQS CC
A school project in collaboration with Chalmers Ventures for Treqs CC.
TReqs CC enables agile teams to manage and update requirements in Git — combining speed, compliance, and a developer-first mindset.
Our task was to develop a visual identity and a website that clearly communicates the product and positions CC in a competitive market.
Year: 2025
Programs: Figma, After Effects, Webflow
Role: Web design, Visual identity
nice to meet you
I'm Fanny – born and raised in Gothenburg.
When I'm not designing, I enjoy playing The Final Girl with my boyfriend (highly recommended), binge-reading books like Where The Crawdads Sing in a single day, or building overly detailed houses in The Sims.
But enough personal trivia for now!
As a digital designer I'm comfortable working in Figma and always curious to explore new tools – for example, this website was built in Framer.
I enjoy working across UI/UX, branding and web design. While I like to experiment with color and typography, black and white will always be my crème de la crème. :)