Digital Designer
I make things for screens and brands.
Sometimes it’s about exploring, experimenting or simply trying something new.
Simple concepts and strong visuals are what I like most.
Here’s some of my work.
01
NÖJDS KONDITORI
The idea
Nöjds Konditori has been part of Gothenburg since 1960, but its digital presence lacks a consistent visual direction. I saw an opportunity to explore what a more cohesive and recognizable social media presence could look like.
As a self initiated project, I created a visual direction for Nöjds focused on social media, experimenting with photography, typography, graphic elements and content formats while keeping the bakery’s history and local character in mind.
Solution
I developed a social media concept built around a playful and flexible visual system. The direction combines photography, typography, colour and graphic elements to give the content a more recognizable Nöjds expression while allowing different types of posts to feel varied.
The concept was applied across different content formats and brought together in a set of social media guidelines, creating a framework that could be used consistently over time.
Project
Nöjds Konditori
Type
Self initiated concept
My role
Art director / Content design
Tools
Figma
Colors
BUTTER
#FAE398
MARZIPAN
#A6C0D8
COCOA
#483338
Typography
Francues
Used for expressive headlines and selected campaign content.
Outfit
Used for functional information, body copy and supporting text.
Typography in use
MIDSOMMARAFTON
STÄNGT
öppnar återigen lördag 20/6
Photography
GRAPHIC SYSTEM