What if period brands stopped trying to be cute?
Mensa is a concept brand for period care built around a more direct way of talking about menstruation. No soft colors, no overly careful wording and no fake positivity.
Periods are normal. The branding should treat them that way too.
The visual identity is bold, simple and built to feel confident instead of comforting. Across packaging, campaigns and social media, the focus stays the same: clear messaging, strong visuals and content without unnecessary fluff.
Mensa is made for people who are tired of period brands talking to them like children.
As a student in Gothenburg Västtrafik's ticket prices are hard to ignore. A single ticket is valid for 90 minutes and monthly passes across multiple zones are a recurring expense. Every time the prices increase, it becomes a topic of discussion. Despite the complaints, most people keep riding – there are simply few alternatives to public transport. This project explores a simple question: what if Västtrafik were completely honest in their advertising?
Graduation project at Yrgo, created in collaboration with Frida Thornblad and graphic designer Julia Sjöberg.
Bikt and Pastor are two restaurants in Gothenburg with strong and distinct identities.
However, their existing websites felt static and didn’t reflect the atmosphere and personality experienced in the restaurants or on their social media. The websites were functional but lacked character and clarity. Key information like menus and booking were hard to access, especially on mobile, and the overall experience felt disconnected from the brand.
We designed two new landing pages that better reflect each restaurant’s identity while improving usability.
Clear structure and navigation
Stronger visual expression
Mobile-friendly layouts
Menu solutions adapted to each restaurant
We created two distinct digital experiences tailored to each restaurant. Bikt uses a minimal black-and-white palette to reduce visual noise and give full emphasis to the typography and Julia Sjöberg’s hand-drawn illustrations while Pastor was designed with a warmer and more playful aesthetic inspired by the restaurant’s handmade pasta and the tiled interior of their space in the Saluhall, creating a strong connection to the physical environment.
